CARGLASS
In a joint collaboration of CARGLASS( Europe's largest windshield repair providers) & AUXIVO (leading ergonomic exoskeleton retailer) a corporate video was produced to emphasize boith the effectiveness of AUXIVO's exoskeletons and the determination within CARGLASS to take care of their employees.
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After some months of implementation one exoskeleton user and CARGLASS' ergonomics manager were interviewed about their perspective on the products reliability and effectiveness. The result is a corporate testimonial that aligns with the personal goals and necessities of the exoskeletoin users within CARGLASS. Besides productivity gains on commpany premises, the exoskeletons provides employees protection for their spine, which they also need in their private life for many years to come.
These parallel incentives between corporate and personal live gave the message an intimate angle and has resonated as such with the public.
This project has been a great example on how to align incentives within a collaboration. AUXIVO displays a credible source stating their satisfaction about their product. CARGLASS can display it's mission of being "The world's best workplace" and a great example of one of their many efforts in this regard. A strong message an efffective measure in the war for talent.
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