BBODY x ELLE
BBODY IS A HEALTCARE AND LIFESTYLE BRAND FOCUSED ON A FEMININE MARKET WITH A DEMAND FOR HEALTHY ALTERNATIVES TO MAINSTREAM PRODUCTS
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MISSION​​
BBODY was prepared ot launch an electrolyte supplement that would help rehydrate clients after a sweatfull workout. In cooperation with Lifestyle magazine ELLE an event was planned to launch this product. During this event, a select group of content creators were invited to a pilates class where they could test the electrolytes first hand.
Content was a priority for both aprties involved as this combination of pilates and the product was specifically formed in order to appeal to their online feminine demographic.
SOLUTION
Whereas photography was also a valuable option for this project, video tends to have a greater impact during first impressions. A video was crafted documenting the event, showcasing the product and establishing the "feel good" vibe that BBODY and ELLE share.
