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RAY'S COFFEE

RAY'S COFFEE IS ANEW SPECIALTY COFFEE BAR LOCATED IN THE HEART OF ANTWERP, AT THE FOOT OF  THE CATHEDRAL. RAY'S IS AN AMBITIOUS PROJECT WITH IT'S SIGHTS ON EXPANSION THROUGH FRANCHISING

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MISSION​​

While a brand identity was already developped for RAY'S there hadn't been a clear visual representation of this vision. Before going into specifics we had to determine the look and feel that would suit the brand.

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SOLUTION

Sophistication and warmth were key messages we sought to communicate through the visuals. This vision was not only used in food photography but also in the menu and poster designs. 
 

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